Pier 1 Class ActionLawsuit Alleges Bad Sales Prices

Pier 1 Imports deceives consumers by listing “fabricated” prices at a discount and original price. This is a new class-action lawsuit that alleges.

Maria Panaligan, the plaintiff, filed the class action suit against Pier 1 Imports in April. 15 alleging violations of California’s consumer and competition laws.

Panaligan claims that Pier 1 advertises its products consistently on its eCommerce website along with an “original price” and a corresponding sales price. She says that the reference price is removed and that a significant discount is offered on sale prices.

Pier 1 may advertise a price that seems original, but it is actually a false reference price, Panaligan claims.

The lawsuit states that the false reference price is displayed alongside the original price in order to inform consumers that Defendant sells a product at a significant discount, even though it is not actually discounted.

The sale price reflects the “deep discount” Pier 1 claims it is offering for the product for a “limited time.”

Panaligan states that “Defendant’s eCommerce website does not sell products at the strikethrough price. Consumers are lead to believe the original price.”

According to the lawsuit, the “deep discount” on products that was communicated to consumers who viewed Pier 1’s website is a misrepresentation.

Products Sold Above the True Market Price, Pier 1-Class Action Alleges

Panaligan states that false reference pricing schemes allow retailers like Pier 1 to sell products at a higher price than their actual market value and price–and consumers are left to foot the bill.”

She represents anyone who bought a product through pier1.com and was deceitfully represented as being discounted from a false price.

She also seeks certification of the class action lawsuit and disgorgement of profits.

Pier 1 recalls multiple desk chair collections in 2020 due to concerns about the possibility of broken legs and fall hazards.

What do you think about retailers listing fabricated sales and the original price? Comment below!

Scott G. Braden and Todd D. Carpenter of Lynch Carpenter, LLP represent the plaintiff.

Maria Panaligan, Pier 1 Imports, and others, Case No. 2:22-cv-04544, U.S. District Court Central District California.

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